Become a CEO Member
of WorldBlu

WorldBlu CEO membership is open to visionary CEOs
with 10 or more full-time employees committed to leading
their companies guided by the principles of freedom
and organizational democracy, rather than hierarchical, fear-driven control,
driving bottom-line growth while creating a culture people love.   

Membership is open to CEOs with 10+ Full-time Employees

Apply Now

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About Our CEO Membership

Are you a CEO (or equivalent title) with 10 or more full-time employees who wants to lead in a way that unleashes your team's full potential but you're unsure how? Do you want to:

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Accelerate growth but feel like you’ve tried everything?

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Be a great leader but often feel like an imposter?

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Make profitable decisions but often feel stuck in uncertainty?

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Mitigate fear and risk but instead, feel like you have no control?

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Lead in a mindful way to achieve goals, but aren’t sure how?

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Build a great and resilient culture but don’t know how to move beyond perks?

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Have an agile organizational design, but feel trapped in hierarchy and control?

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Energize and inspire your team, but in a meaningful way?

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Attract and retain top performers but they keep getting poached?

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Be a part of a great network of CEOs but just can’t find your tribe?

Since 1997, WorldBlu has coached top CEOs globally, guiding them in transforming their companies from hierarchical to democratic leadership. This shift not only enhances engagement but is proven to fuel growth and boost trust within their organizations.

Our approach has been rigorously tested and independently proven to yield a staggering 700% higher revenue growth rate for our members over three years compared to S&P 500 companies.

WorldBlu not only teaches these essential democratic leadership skills but also connects you with a prestigious network of CEOs who resonate with your values. They too are dedicated to leading with freedom, breaking through barriers of fear, and accelerating growth and success.

Become a CEO member of WorldBlu and lead yourself and your team to breakthrough growth with freedom over fear.

 

Membership Application

WorldBlu membership is open to CEOs
(and equivalent titles) leading companies with
10 or more full-time employees who want to accelerate growth with Freedom at Work.
The membership fee is $4,997/year
plus a one-time initiation fee of $1,500.
Please complete the short application and we will be in touch with next steps to get going with WorldBlu!

Discover the Benefits of
WorldBlu CEO Membership

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The #1 Most Effective Style of Leadership for CEOs

Uncover the power of democratic leadership, the best style for you and your team in all situations, and learn the skills to master it flawlessly.
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The #1 thing to accelerate growth

Discover the one unconventional thing you must do to boost growth that all WorldBlu certified Freedom-Centered Companies do.
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The #1 Way to Scale Faster

Discover how to democratize your systems and processes to scale faster and more easily.
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The #1 Thing that boosts Meaningful engagement

Reimagine your company's structure to turbocharge meaningful engagement, where every team member has a stake in the success.

The #1 Way to Build a Culture People Love

Employees aren't just after perks; they crave meaningful engagement, and we're here to guide you on how to deliver exactly that.
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The #1 Thing You Must Hire For in
a Freedom-Centered Company

Discover the #1 unconventional thing you absolutely must hire for to avoid drama and major pitfalls as you grow.
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The #1 Mindset Approach You Must have to Make all of this Work

Get ready to hone the crucial mindset skill that's needed to succeed in a more democratic organizational design. 

The #1 Way to Make Great Decisions Fast

Discover powerful decision-making techniques and how and when to use them to make great decisions quickly and efficiently.

The #1 Way to Mitigate Risk

Discover the proven approach to risk mitigation within your company, fostering long-term resilience and stability.

The #1 Way to Build Trust and Connection

Uncover the ultimate secret to nurturing trust and connection within your team, even if you're working in a hybrid or virtual setup, miles away from each other.
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The #1 Way to Learn, Grow, and Transform

Discover the ultimate way to grow and evolve by engaging in peer-to-peer feedback and learning with other respected CEOs, fostering genuine transformation and personal development.

The #1 Community for Leading with Freedom Over Fear

Join the leading global community for CEOs passionate about advancing freedom in our communities and worldwide through our businesses.
I want these tips!

Here's what's Included
with Your CEO Membership

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Freedom at Work Leadership Accelerator

Discover the proven Freedom at Work™ leadership strategy and what it can do for your company

Get ready to supercharge your company with our one-of-a-kind Freedom at Work Leadership + Growth Accelerator. Uncover the powerful and proven, 3-step Freedom at Work method, designed to easily shift your business design from rigid, centralized hierarchies blocking your growth to a dynamic, democratic leadership approach, fueling scalability, agility, and resilience – all while building an irreplaceable culture everyone loves.

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The Freedom-Centered CEO Courses + Certification

Become a WorldBlu certified
Freedom-Centered CEO

Access 100+ of our award-winning leadership courses designed to teach CEOs how to lead with the principles of freedom and organizational democracy in practical, transformational ways with our training that averages 9.9/10 stars. Complete 10 courses you select to become a certified Freedom-Centered CEO, putting you in the top tier of CEOs worldwide who have earned this prestigious designation.

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CEO Coaching

Join us for weekly live group coaching sessions led by our top WorldBlu Master Coaches

Engage in our optional weekly live group coaching sessions, led by our experienced WorldBlu Master Coaches. Whether it's team leadership, overcoming hurdles, addressing people-related challenges, or seeking renewed inspiration, we're here to support you.

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The Freedom at Work Scorecard

Benchmark your organization for strategic growth

Is your organization's design a roadblock or a rocket ship to your growth? Included with your membership is our award-winning assessment, used by hundreds of top companies worldwide. Get fresh insights across the 10 principles of organizational democracy to create a clear plan for elevating your leadership, culture, and organizational design, for scalability and profitability. Additional fees may apply. 

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Certification

Become a WorldBlu Certified Freedom-Centered Organization

Since 2007, WorldBlu has been certifying the most Freedom-Centered Organizations in the world elevating the standard of leadership and organizational design worldwide. Included with your membership is the option to apply for certification in recognition of your Freedom-Centered leadership, team, and culture. 

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Freedom at Work Leadership + Growth Summit

Feb. 28-29, 2024 | Miami | Hotel AKA Brickell

Your membership comes with an extra perk—a special member rate to our annual Freedom at Work Leadership + Growth Summit! Join fellow members for our 11th inspiring Summit, where top entrepreneurs, CEOs, brilliant business minds, and bestselling authors from around the world converge for an energizing 2-day leadership conference sharing best practices and networking for growth. 

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Top CEO Network

Join the world's top network of CEOs growing their companies with organizational democracy, not unnecessary hierarchy

WorldBlu is the #1 membership in the world for CEOs who believe in freedom-centered, democratic leadership as the optimal leadership style for running a company. It's why we've earned so many leadership awards, including the Thinkers 50 Radar award, and had our founder recognized in Inc. Magazine as a “Top 50 Leadership Thinker,” received the Game Changer award for “Outstanding Results in Shaping the World,” named a “World-Changing Woman in Conscious Business” and been recognized as a Marshall Goldsmith “Top 100 Coach.”

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Award-Winning Leadership + Culture Training

Access all of our award-winning training for your team

As a member of WorldBlu, you'll get full access to all of our award-winning training programs, including our Lead with Freedom™ leadership program for your team and our Grow with Freedom™ program for your culture's systems and processes. These aren't just courses—they're our proven method for embedding democratic systems into your culture, turbocharging growth, retaining your best talent, and becoming an example for your community and our world. (Available upon invitation to the Master's Circle membership.)

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CEO Masterminds

Learn from other CEOs worldwide who share your values

Here at WorldBlu, our take on masterminds is refreshing. No more sticking with the same people month after month—we're all about mixing it up for maximum learning! Join our monthly one-hour mastermind where you'll connect with different CEO members each time, expanding your network and discovering fresh insights. Let's grow your business together, guided by our shared values of leading with freedom, not fear. (Available upon invitation to the Master's Circle membership.)

I want all these benefits!

Here's Why CEOs love Being
a Member of WorldBlu

WD-40

Thanks to WorldBlu, our sales have quadrupled and our market cap has increased from $250 million to over $2 billion.

Garry Ridge

Chairman Emeritus | The WD-40 Company

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With WorldBlu’s help, we've grown more than 12x. Our growth and success is a direct result of Freedom at Work.

Matt Perez

COO | Nearsoft Encora

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WorldBlu’s Freedom at Work leadership model ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.

Dallas Kashuba

CEO | Dreamhost

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As a result of our membership with WorldBlu, we've grown 63% in just one year.

Nathan Donaldson

CEO | Boost

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WorldBlu has helped us grow on average 23% each year over the past 10 years.

Matthew Gonnering

CEO | Widen, an Acquia Company

FAQ

Got a question about membership in WorldBlu? We have answers!

What is WorldBlu?

WorldBlu was founded in 1997 and is the the largest global membership of companies committed to freedom and democracy in the workplace in the world, with clients worldwide, representing over $30 billion in annual revenue in 100 countries.

Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra,
and more in over 100 countries worldwide. WorldBlu has a
vision of seeing one billion people working in freedom-centered organizations worldwide.

Research shows that WorldBlu’s Freedom at Work® leadership strategy is proven to deliver on average 700% greater revenue growth compared to S&P 500 companies over three years.

WorldBlu's founder, Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”

Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.

WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. 

Who can become a CEO member of WorldBlu?

Anyone who is the CEO (or equivalent) of a for-profit or non-profit organization that has 10 or more full-time employees and aligns with the WorldBlu 5 Pillars of Membership is invited to apply for our CEO membership.

What is included with membership?

Your CEO membership includes the following:

  1. 100+ Leadership Courses: Complete 10 leadership courses of your choosing in the freedom-centered, democratic style of leadership and attend one live event to become a WorldBlu certified Freedom-Centered CEO.

  2. Freedom at Work Leadership Accelerator: In our 8-week accelerator, you’ll discover the powerful and proven, 3-step Freedom at Work method, designed to easily shift your business design from rigid, centralized hierarchies blocking your growth to a dynamic, democratic leadership approach, fueling scalability, agility, and resilience while building a culture everyone loves.

    3. CEO Masterminds: Here at WorldBlu, our take on masterminds is refreshing. No more sticking with the same people month after month—we're all about mixing it up for maximum learning! Join our monthly one-hour mastermind where you'll connect with different CEO members each time, expanding your network and discovering fresh insights.

    4. CEO Coaching: Engage in our optional weekly live group coaching sessions, led by our experienced WorldBlu Master Coaches. Whether it's team leadership, overcoming hurdles, addressing people-related challenges, or seeking renewed inspiration, we're here to support you.

    5. Freedom at Work Leadership + Growth Summit: Your membership comes with an extra perk—a special member rate to our annual Freedom at Work Leadership + Growth Summit! Join fellow members our inspiring Summits, where top entrepreneurs, CEOs, brilliant business minds, and bestselling authors from around the world converge for an energizing 2-day leadership conference sharing best practices and networking for growth. 

    6. Freedom at Work Scorecard: Included with your membership is our award-winning assessment, used by hundreds of top companies worldwide. Get fresh insights across the 10 principles of organizational democracy for your company and create a clear plan for elevating your leadership, culture, and organizational design for scalability and profitability. Additional fees may apply.

    7. Become a WorldBlu Certified Freedom-Centered Organization: Since 2007, WorldBlu has been certifying the most Freedom-Centered Organizations in the world elevating the standard of leadership and organizational design worldwide. Included with your membership is the option to apply for certification in recognition of your Freedom-Centered leadership, team, and culture. 

    8: Award-Winning Leadership + Culture Training: As a member of WorldBlu, you'll get full access to all of our award-winning training programs, including our Lead with Freedom™ leadership program for your team and our Grow with Freedom™ program for your culture's systems and processes. These aren't just courses—they're our proven method for embedding democratic systems into your culture, turbocharging growth, retaining your best talent, and becoming an example for your community and our world. Additional fees apply.

    9. Top CEO Global Network: WorldBlu is the top membership in the world for CEOs who believe in the power of leading with freedom over fear. It's why we've earned many leadership awards, including the Thinkers 50 Radar award, and had our founder recognized in Inc. Magazine as a “Top 50 Leadership Thinker,” received the Game Changer award for “Outstanding Results in Shaping the World,” named a “World-Changing Woman in Conscious Business” and been recognized as a Marshall Goldsmith “Top 100 Coach.”

 

What does it cost to become a CEO member of WorldBlu?

The CEO membership at WorldBlu is VALUED at $231,195/year.

However, you can become a member and get access to all of these benefits proven to accelerate the growth of your company for only $4,997/year (with a one-time $1,500 initiation fee). This fee is billed annually. 

That's just $416/month to transform the way to lead and grow based on not just generic business practices but a proven leadership strategy while connecting with an incredible global network of CEOs who share your values. You have nothing to lose and everything to gain, so join WorldBlu today! 

What's the ROI on Membership?

Independent research shows that CEOs who use the Freedom at Work leadership style in their companies average 700% greater revenue growth over three years compared to S&P 500 companies.

Become a CEO member of WorldBlu today and become part of an extraordinary global network of top CEOs dedicated to accelerating the growth of their companies while igniting positive change worldwide by leading with freedom over fear. 

What are the 5 Pillars of WorldBlu membership?

Membership in WorldBlu is for CEOs who believe in and are committed to what we call “The 5 Pillars of WorldBlu."

As members of WorldBlu, we believe:

1: Freedom-Centered Mindset
We believe a mindset centered on freedom rather than fear unlocks our unlimited potential and achieves transformational results.

2: Freedom-Centered Leadership
We believe a freedom-centered, democratic leadership style is the most effective and inspiring approach for successfully leading a team toward lasting success.

3. Freedom-Centered Design
We believe the 10 WorldBlu Principles of Organizational Democracy, designed into our systems and processes, maximize growth and resiliency and create a culture where everyone thrives.

4: Service to Others 
We believe in joyously sharing knowledge, resources, and support with fellow WorldBlu members, uplifting each other toward shared success.

5: Freedom in The World 
We believe in championing global freedom, democracy, and free enterprise by building organizations rooted in these universal principles.



Is WorldBlu political?

Not at all, WorldBlu is a non-partisan global membership and leadership training company focused on teaching CEOs and their teams how to lead with freedom over fear and how to transition their organizations from outdated hierarchical structures to more decentralized and collaborative structures using the 10 principles of organizational democracy. Founded in 1997, we have worked with leaders in over 100 countries worldwide.

Our name WorldBlu is not just catchy; it's symbolic. Blue universally symbolizes freedom, and that's what we're all about—envisioning a world where everyone lives, leads, and works in freedom, be it in living, leading, or working.

You can learn more about the history of WorldBlu and the Freedom at Work strategy on our inspiring website or in the visionary book, "Freedom at Work," by WorldBlu's founder and CEO, Traci Fenton.

How long is membership for?

WorldBlu membership is for one year and is renewed annually.

Do I have to take advantage of all the membership benefits?

You are welcome to access as many or as few of your membership benefits as you'd like at the time that works best for you and your team. 

Once I become a member, how do I get started?

Once your membership application is accepted by WorldBlu, we'll send you a welcome letter with the steps on how to get started with us! We'll also reach out to you to set up a call or video meeting to get to know you better and help customize your membership experience. 

Within minutes you'll be able to access our award-winning leadership curriculum, network, and tools to help your company scale and grow. 

I'd like to speak with someone about membership, how do I do that?

Great, we'd love to speak with you as well!

Please book a call here and one of our membership reps will connect with you.