Become a WorldBlu
Certified Partner

WorldBlu was founded in 1997 and is the the largest global membership of companies committed to freedom and democracy in the workplace in the world, with clients worldwide, representing over $30 billion in annual revenue in 100 countries.

Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra, and more in over 100 countries worldwide. WorldBlu has a vision of seeing one billion people working in freedom-centered organizations worldwide.

Research shows that WorldBlu’s Freedom at Work® leadership strategy is proven to deliver on average 700% greater revenue growth compared to S&P 500 companies over three years.

WorldBlu's founder, Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”

Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.

WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. 

As a WorldBlu certified licensed Partner, you’ll be part of a global network, gain credibility and recognition in the leadership space, access world-class resources and training, build a scalable business, and join a movement of companies focused on empowering people through democratic leadership and culture design.

Partners work with companies to develop Freedom-Centered Leaders and Freedom-Centered Organizations by offering WorldBlu’s proven solutions, training, and assessments. 

We are looking for seasoned professionals with expertise in business leadership, coaching, consulting, or operations. They are passionate about organizational democracy, leadership, and cultural transformation and are committed to fully embracing the Freedom at Work® methodology. Candidates should have a minimum net worth of $150,000 and at least $60,000 in liquid assets to support business operations and growth.

Here’s What We’re Looking For:

• Proven Authority and High Self-Worth

• Strong Networking and Relationship-Building Skills

• Conviction, Drive, and Love for What We Do
  
  

• Emotional Wisdom and Character

• Passion for Advancing Freedom in the World Through Business

As a WorldBlu certified licensed Partner, you’ll be part of a global network, gain credibility and recognition in the leadership space, access world-class resources and training, build a scalable business, and join a movement of companies focused on empowering people through democratic leadership and culture design. 

There are three levels of partnership:

1. WorldBlu® Certification Partner
   
   
2. WorldBlu ® Leadership + Culture Partner
   
   
3. WorldBlu® Mastery Partner
   
   Each level comes with different responsibilities and earning potential, allowing for progressive growth and deeper involvement.
   
   

   Level 1: WorldBlu® Certification Partner (entry level)
   
   This is our entry-level partner level for individuals who only want to sell the Freedom at Work Scorecard and Certification. They earn this level once they complete the Freedom at Work Boot Camp and our 12-week training program and sell their first client.
   
   Criteria to become a WorldBlu Certification Partner:
   
   > Complete the WorldBlu® Partners Boot Camp
   
   > Complete the 12-week online training, including all courses
   
   > Follow the guidelines in the WorldBlu Freedom at Work Training Guidebook
   
   > Sell your first client
   
   > Maintain a minimum of 3 clients a year (minimum performance requirement)
   
   What You Can Sell: The WorldBlu Freedom at Work Scorecard and certification for the annual WorldBlu List of Freedom-Centered Organizations award. Consultative selling only, no coaching or consulting.

   Benefits: A part of the WorldBlu community, listed on the WorldBlu website at the “Certification” level, can market yourself as a “Certification Partner.” WorldBlu may send you leads.
   
   Best for: People who love to sell a proven leadership and culture products that is meaningful and transformational but are not interested in coaching or consulting

   Price Range for These Products: $997-$30,000

   Investment: A one-time $10,000 investment for the training, $500/month on-going; no royalties
    

   Level 2: WorldBlu Leadership + Culture Partner
   
   Once you have sold to your first 3 overall clients, 5 Freedom-Centered Leader College Program clients, and received an overall 8.75/10 rating in customer satisfaction, you will earn your Leadership and Culture Partner certification with WorldBlu.
   
   Criteria to become a Freedom at Work Certified Partner:
   
   > Close your first 3 clients in your first 12 months
   
   > Closed 5 students into the Freedom-Centered Leader College Program
   
   > Maintain a minimum of 5 clients a year (minimum performance requirement)
   
   > Achieved an overall 8.75/10 rating in customer satisfaction rating from all your clients in the last four quarters.

   What You Can Sell: All WorldBlu products and services. Consultative selling only, no coaching or consulting.

   Benefits: Listed on the WorldBlu website as a “Leadership + Culture” level partner and a part of the WorldBlu community.
   
   Can apply to WorldBlu to also be hired to coach other Partners in their success in business development. WorldBlu may also send you leads.
   
   Best for: People who love to sell proven leadership and culture change products that are meaningful and transformational but are not interested in coaching or consulting. WorldBlu will handle the coaching and consulting.
   
   Price Range for These Products: Starting at $997-$144,000

   Investment: A one-time $50,000 investment for the training, $6,500/month on-going or $72.000 annual license fee; no royalties. 

   Level 3: Freedom at Work® Mastery Partner
   
   The Mastery level allows you to coach and consult, and is achieved with additional training.

   
   Criteria to become a WorldBlu Mastery Partner:
   
   > Meet all the criteria to become a Leadership + Culture Partner
   
   > Complete the WorldBlu Mastery Partner 12-week coaching program to learn how to coach and consult with clients in Freedom at Work
   
   > Maintain a minimum of 5 clients a year and 5 college students a year
   
   > Achieved an overall 8.75/10 rating in customer satisfaction rating from all your clients in the last four quarters.
   
   What You Can Sell: All WorldBlu products and services, as well as your own coaching and consulting services at prices determined by you.

   Benefits: A part of the WorldBlu community and listed on the WorldBlu website at the top as a “Mastery” level partner; monthly mastermind only for Mastery-level partners; can charge for coaching (with the Mastery Partner setting their own rates), can do consulting and speaking, opportunities to speak at WorldBlu boot camps or Summits, contribute to the WorldBlu blog, can become a member of the WorldBlu Speaker’s Bureau, can be hired by WorldBlu to help coach other WorldBlu Partners and much more!
   
   Best for: People who love to sell proven leadership and culture change products that are meaningful and transformational and who are also experienced coaches, former business leaders, proven consultants, and other people who are “sages” and want to help mentor and guide business leaders.
   
   Price Range for These Products: Starting at $997-$144,000+

   Investment: A one-time $65,000 investment for the training, $5,500/month on-going or $60,000 annual license fee; no royalties. 

To become a WorldBlu certified partner, you must meet the following financial criteria:

• Minimum net worth of $150,000
  
  
• Liquid assets of $60,000 working capital to support your business operations and growth needs

The investment to become a licensed WorldBlu Certified Freedom at Work Partner includes both a one-time training fee and ongoing monthly licensing fees.

Investment Breakdown:

Level 1 - Certification Partner: $10,000 (one-time start-up fee), for Certification Partners, which includes:

> WorldBlu® Partners Boot Camp
> 12-week online training program
> Weekly support calls
> Monthly Masterminds with other Certification Partners
> Potential warm leads
> Lead Magnets
> Access to preferred sales vendor
> Access to preferred marketing vendor
> Marketing templates
> WorldBlu branding and logos
> Access to WorldBlu’s Freedom at Work Scorecard and Certification products
> Certification Partner Slack channel
> Access to all WorldBlu Freedom-Centered Leader programs for your own professional development
> Access to support from WorldBlu
> Invitation to the annual WorldBlu® Partners Summit (1 required annually)
> Invitation Lead with Freedom Summit (min 3 clients attending)

Level 2 - Leadership + Culture Partners: $50,000 (one-time start-up fee), for Leadership + Culture Partners, which includes:

> WorldBlu® Partners Boot Camp
> 12-week online training program
> Weekly support calls
> Monthly Masterminds with other Partners
> Potential warm leads
> Lead Magnets
> Access to preferred sales vendor
> Access to preferred marketing vendor
> Marketing templates
> WorldBlu branding and logos
> Access to all WorldBlu products and services
> Access to proprietary BluSpark™ technology
> Can set own pricing as long as it hits “floor” pricing standards
> Partner Slack channel
> Access to all WorldBlu Freedom-Centered Leader programs for your own professional development
> Access to support from WorldBlu
> Invitation to the annual WorldBlu® Partners Summit (1 required annually)
> Invitation Lead with Freedom Summit (min 3 clients attending)

Level 3 - Mastery Coaching and Consulting Partner: $65,000 (one-time start-up fee), for Leadership + Culture Partners, which includes:

> WorldBlu® Partners Boot Camp
> Additional in-person coaching training
> 12-week online training program
> Online coaching program
> Weekly support calls
> Monthly Masterminds with other Partners
> Potential warm leads
> Lead Magnets
> Access to preferred sales vendor
> Access to preferred marketing vendor
> Marketing templates
> WorldBlu branding and logos
> Access to all WorldBlu products and services
> Access to proprietary BluSpark™ technology
> Can set own pricing as long as it hits “floor” pricing standards
> Partner Slack channel
> Access to all WorldBlu Freedom-Centered Leader programs for your own professional development
> Access to support from WorldBlu
> Invitation to the annual WorldBlu® Partners Summit (1 required annually)
> Invitation Lead with Freedom Summit (min 3 clients attending)

Monthly License and Royalty Fees for the use of our system:

Additional Notes:

The process involves having a one-on-one call with a WorldBlu Partner Advisor, submitting your application, attending the WorldBlu Partner Boot Camp upon acceptance, and completing a 12-week training program.

As a WorldBlu Certified Partner, you have the option to participate in weekly support calls, monthly masterminds with other Partners, access to all WorldBlu products and services, lead generation tools, marketing templates, coaching guidance, and business development ideas, as well as invitations to WorldBlu events, our global network, and so much more.

Yes, you can charge your clients whatever you feel your market can bear, as long as you adhere to WorldBlu’s minimum pricing guidelines. However, you are not allowed to go below the set minimum pricing for WorldBlu products. 

You earn income by selling WorldBlu products and services. At the Mastery level, you can also offer your own coaching and consulting services along with other opportunities.

With WorldBlu's extensive lineup of proven products and services ranging from $997 to $144,000+ and more, the earning possibilities are endless.

As a Certified Partner, you'll have the opportunity to earn annual recurring commissions on every Freedom at Work leadership or culture program you sell.

Plus, you'll have the flexibility to set your rates for coaching packages, allowing you to retain 100% of your coaching fees to grow your coaching business. 

You are selling WorldBlu’s products and services with about 150 tools and modules, which can be grouped into three areas:

1: The Freedom at Work Scorecard and Certification:

The Freedom at Work Scorecard is our powerful assessment tool that evaluates the level of freedom and democracy within an organization. It serves as the ideal starting point for most consulting and coaching projects, offering organizations the opportunity to become a WorldBlu certified Freedom-Centered Organization.

Available online in 13 languages, this highly unique tool creates a clear strategic pathway to guide clients to transforming their leadership and their teams.

2: The Freedom-Centered Leader Programs:

The Freedom-Centered Leader Program is our comprehensive and transformational leadership training that equips leaders with the skills for democratic leadership. Here's what we offer:

• Freedom-Centered Leader Certification Program
  
  > A 6-month program designed for CXOs, high-potential leaders under 40, and college students.
  
  > Focused on developing leaders capable of driving freedom-centered transformation.
  
  
• Freedom-Centered Leader All-Access Pass
  
  > A subscription-based model that enables companies to provide both individual and collective transformation for their teams.
  
  
• 4 Signature Programs in Freedom-Centered Leadership:

1. 1. Fearless Worth
      A transformational program that helps leaders shift from low self-worth to high self-worth, enhancing leadership effectiveness.
      
      
   2. Fearless Purpose
      Guides leaders in discovering and integrating their individual purpose and vision into their leadership and life.
      
      
   3. Fearless Mindset
      Empowers leaders to overcome fear-based thinking and adopt a mindset of freedom and possibility.
      
      
   4. Freedom at Work 
      Teaches the proven Freedom at Work leadership strategy developed by Traci Fenton, founder and CEO of WorldBlu and author of Freedom at Work.

       

      In addition, we have Freedom-Centered Leadership live workshops
      

3. The Grow with Freedom Program:
   
   The Grow with Freedom all-access, subscription-based pass integrates proven best practices from WorldBlu-certified Freedom-Centered companies.
   
   Using insights from the Freedom at Work Scorecard, we guide clients in developing systems and processes that transform their organizations from rigid hierarchies to more decentralized, democratically organized structures.
   
   This is how we bring organizational democracy to life—unlocking human potential, enhancing efficiency, and driving innovation while reducing voluntary turnover, attracting top talent, and building a culture people love.

• Freedom-Centered Culture Design live workshops

You will have access to almost 150 proven tools to help your clients succeed at building high-performing Freedom-Centered Leaders and Organizations.    

No, you remain an independent, licensed contractor with WorldBlu with your own business.

This means you have the freedom to operate your own coaching and consulting practice as you wish while licensing our brand and products to support your business's growth. 

At WorldBlu, we require a minimum three-year license commitment to cultivate your leadership and culture transformation business alongside us and to guide clients toward becoming certified Freedom-Centered Organizations under our brand.

This level of commitment allows time for learning, growth, and sustained impact in transforming workplaces successfully.

While we don't provide basic sales or marketing training (that is what a franchise does and we are a license), we do offer guidance in the WorldBlu consultative selling approach along with proven marketing tools and strategies, along with access to our preferred sales and marketing vendors to support your business.

We don't provide basic coaching training, but we will teach you the WorldBlu approach to coaching once you decide to advance to the Mastery Partners level. 

Individuals applying for the WorldBlu Mastery Partnership should already be experienced and proven coaches. 

To earn your certification on each level, here's what you'll need to achieve:

1. Freedom at Work Coaches Boot Camp: Dive into our intensive one-week boot camp, where you'll immerse yourself in WorldBlu. From learning about our products and services to mastering the Freedom at Work strategy, selling techniques, and business growth support, this experience is also a chance to develop lifelong friendships with fellow top WorldBlu coaches.
   
   
   
2. Freedom-Centered Leader Program: Complete 10 courses, or what we call badges, within our Freedom-Centered Leader program. These courses not only familiarize you with our programs to better guide your clients but also enhance your own professional development and leadership growth.
   
   
   
3. Freedom at Work Summit: Attend one in-person Lead with Freedom Summit.
   
   
   
4. Demonstrated Sales: Demonstrate sales success by selling a minimum of 3 Freedom at Work programs along with three of your coaching packages.
   
   
   
5. Masterminds: Attend a minimum of nine monthly, one-hour masterminds in your first year. These sessions offer invaluable opportunities for growth and collaboration within our community.
   
   
   
6. Recommendations: Gather recommendations from the CEOs you coach, along with achieving an average score of 8 or higher (on a 10-point scale) on your overall coaching evaluations from them.

Mark your calendars for the upcoming Freedom at Work Coaches Boot Camp, scheduled for November 2025 in beautiful Florida. More information will be provided directly to applicants. 

WorldBlu Partners undergo a comprehensive training program that varies based on their level, including the WorldBlu® Partners Boot Camp and a 12-week online course. You will also participate in ongoing support calls and masterminds to enhance your skills and stay aligned with WorldBlu's mission and methodology.

WorldBlu’s award-winning Freedom at Work® leadership strategy is ideal for growth-oriented, privately held companies with 50-500 employees. These organizations are often facing leadership challenges, looking for innovative solutions, and seeking to improve employee engagement, retention, trust, scalability, and culture.

Your earnings depend on your partnership level, client base, and the products and services you sell. Partners can earn substantial income through high-value, subscription-based offerings, as well as through coaching and consulting services at the Mastery level.

WorldBlu is focused on creating Freedom-Centered Leaders and Organizations based on democratic leadership principles. Unlike traditional leadership and culture programs, WorldBlu’s approach promotes transparency, accountability, and systemic change, which has led to proven, extraordinary results, including 700% greater revenue growth in our clients over a three-year period compared to S&P 500 companies.

While you can offer complementary services unrelated to leadership or culture transformation, you cannot offer competing products or services that dilute the WorldBlu approach. Staying “pure” to the WorldBlu’s Freedom at Work® methodology is critical to maintaining your certification.

As a WorldBlu® Partner, you have access to marketing tools, lead generation programs, WorldBlu branding, BluSpark™ LMS technology, and exclusive content. You also get invitations to attend WorldBlu events and summits for ongoing learning and networking.

To maintain your certification, you must adhere to WorldBlu’s branding guidelines, uphold a high level of customer satisfaction (minimum 8.75/10), and consistently meet performance and integrity requirements and attend ongoing training and support events.

The leadership training market is growing rapidly, with the global market expected to increase from $43 billion in 2025 to nearly $65 billion by 2030. The broader corporate training market will expand from $361.5 billion in 2023 to $805.6 billion by 2035. Key growth drivers include rising demand for professional development, remote work, AI-driven soft skills, and technological advancements.

The coaching industry is also growing, from $6.25 billion in 2024 to $11.7 billion by 2032, signaling strong potential for expansion.

WorldBlu targets growth-minded CEOs, entrepreneurs, and business owners of companies with 10-250 employees globally, positioning WorldBlu Certified Partners to capitalize on this demand for leadership and culture development.

We're inviting just 20 exceptional individuals to become official WorldBlu Partners in 2025.

Not at all, WorldBlu is a non-partisan global membership and leadership training company focused on teaching CEOs and their teams how to lead with Freedom at Work, transitioning their organizations from outdated hierarchical structures to more decentralized and collaborative structures using the 10 principles of organizational democracy. Founded in 1997, we have worked with leaders in over 100 countries worldwide.

Our name WorldBlu is not just catchy; it's symbolic. Blue universally symbolizes freedom, and that's what we're all about—envisioning a world where everyone lives, leads, and works in freedom.

You can learn more about the history of WorldBlu and the Freedom at Work strategy on our inspiring website or in the visionary book, "Freedom at Work," by WorldBlu's founder and CEO, Traci Fenton.

No, there are no territories for WorldBlu Certified Partners - they can work wherever they want in the world. 

The deadline to apply to become a WorldBlu Certified Partner is October 1, 2025. 

If you're a top-tier coach who shares our passion for WorldBlu's purpose and vision, and you're eager to access cutting-edge leadership and culture transformation resources, a thriving global network, and opportunities for professional growth, we'd love to hear from you!

Simply complete the short form above and we'll be in touch to set up a call!

We can't wait to connect with you and explore the possibilities together!