Become a WorldBlu
Certified Partner

Founded in 1997, WorldBlu® is an award-winning leadership and culture training company specializing in freedom-centered, democratic leadership and organizational design. WorldBlu's approach is called Freedom at Work®, which returns, on average, 700% greater revenue growth for its clients compared to the S&P 500 over a three-year period.

WorldBlu is the only company in the world committed to advancing freedom and democracy in the world through business. We have worked with small businesses to Fortune 500 clients worldwide in over 100 countries, representing over $30 billion in annual revenue.

Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from burdensome hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra, and hundreds more. WorldBlu has a vision of seeing one billion people working in freedom-centered organizations worldwide.

Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”

Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.

WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. 

A licensed WorldBlu Certified Partner is a leadership and culture expert trained to deliver WorldBlu’s proven, freedom-centered approach to leadership and organizational transformation.

As a Certified Partner, you’re licensed to offer WorldBlu’s extensive suite of 150+ leadership and culture products alongside your own coaching and consulting services. This gives you a powerful, ready-to-use proven strategy and toolkit that drives measurable, lasting results for your clients.

At the heart of your work is the Freedom at Work®  framework — the same approach featured in Traci Fenton’s book, Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. This research-backed system enables you to help leaders and organizations shift from fear-based to freedom-centered practices.

As a Partner, you gain access to world-class resources and training, increased credibility in the leadership and culture space, and a clear path to growing a scalable business. You also become part of a global community of professionals committed to advancing freedom-centered, democratic leadership in today’s workplace, which fuels growth and keeps organizations human-centric in an increasingly AI-driven world. 

We are looking for seasoned entrepreneurs, CEOs, CHROs, executive coaches, and culture change professionals with expertise in business leadership, coaching, consulting, or operations. They should be passionate about organizational democracy, leadership, and cultural transformation, and committed to fully embracing the Freedom at Work® methodology.

Candidates should have a minimum net worth of $150,000 and at least $60,000 in liquid assets to support their business operations and growth.

In addition, ideal candidates will bring at least five years of coaching or consulting experience or have successfully led a team or company, providing the credibility needed to engage confidently with CEOs and senior executives. Holding a coaching certification from a reputable coaching training organization is highly desirable, further validating their expertise and professionalism.

Here’s What We’re Looking For:

Here are 10 Reasons to Become a WorldBlu Certified Partner:

1. Build a Profitable, Scalable Coaching and Consulting Business
As a Certified Partner, you set your own rates and keep 100% of your coaching and consulting revenue—plus earn commissions from WorldBlu’s high-value, subscription-based solutions. It’s a freedom-centered model designed to grow with you.

2. Access 150+ Proven Leadership and Culture Tools
Gain exclusive access to nearly 150 powerful tools developed over nearly 30 years to help your clients transform their leadership and organizational culture—with no need to create everything yourself.

3. Deliver Results That Outperform the S&P 500
Use the Freedom at Work™ framework—featured in Freedom at Work by Traci Fenton—to help clients achieve up to 700% greater revenue growth over three years compared to the S&P 500. It’s transformation with measurable impact.

4. Tap Into a $487 Billion Industry
Leadership and culture training is a booming global market projected to reach $487 billion by 2031. As a Certified Partner, you’re strategically positioned in one of the most in-demand spaces in business.

5. Offer a Unique, Differentiated Solution
Stand out in a crowded market with WorldBlu’s one-of-a-kind democratic leadership and culture methodology—something no other provider offers. It’s not just training—it’s a complete, systemic transformation framework.

6. Attract High-Value Clients with Long-Term Retention
Work with CEOs and leaders who value innovation, people-first cultures, and sustainable growth. WorldBlu solutions are designed for long-term impact, making it easier to build client loyalty and retention.

7. Gain Instant Credibility and Global Recognition
Becoming a WorldBlu Certified Partner signals that you’re part of a globally respected brand. You’ll be recognized as an expert in Freedom-Centered Leadership and culture transformation.

8. Leverage Award-Winning Resources and Training
Deliver exceptional value with WorldBlu’s full suite of assessments, trainings, best practices, case studies, and implementation tools. It’s all included in your partnership—no need to reinvent the wheel.

9. Grow Personally and Professionally
Expand your impact while deepening your personal leadership. Certified Partners enjoy mentorship, professional development, and opportunities to contribute thought leadership through articles, keynotes, and case studies.

10. Join a Global Movement That’s Transforming Work
Become part of a worldwide network committed to advancing freedom at work and in the world. Together, we’re working toward WorldBlu’s bold vision of impacting one billion people with Freedom-Centered Leadership.

While there are no mandatory financial requirements to become a WorldBlu Certified Partner, we strongly recommend having a minimum net worth of $150,000 and at least $60,000 in liquid assets to confidently support your business operations, marketing, sales, and growth initiatives. 

Becoming a licensed WorldBlu Certified Partner is a high-impact investment in building a thriving leadership and culture consulting business with our globally recognized brand, tools, and support.

Please watch the webinar about our Partner program for pricing and incentives.

As a WorldBlu Certified Partner, you’ll receive everything you need to launch and grow a profitable consulting or coaching business with our proven Freedom at Work® methodology and products, including:

> Access to WorldBlu’s full suite of nearly 150 products, including the WorldBlu Freedom at Work Scorecard, Freedom-Centered Leadership, and  Grow with Freedom Culture programs

> Full use of our proprietary BluSpark™ learning platform

> Entry to our 6-month Freedom-Centered Leader online training program as well as continuous training opportunities

> Weekly support and mentoring calls

> Monthly Partner Mastermind sessions

> Done-for-you lead magnets and marketing templates

> Access to our preferred marketing and sales vendors to help you grow your business

> Use of the WorldBlu brand, logos, and official Certified Partner Badge

> Invitation to the annual WorldBlu Partners Training Summit in various global locations 

> Invitation to the annual Lead with Freedom Summit in Athens, Greece 

> Access to the Partner Slack channel for networking and collaboration

> Warm sales leads 

> Ongoing coaching, business-building support, and professional development

> Flexibility to set your own pricing on your consulting and coaching services (within our established floor pricing)

Our license gives you the tools, credibility, and community to make a transformational impact while building a thriving, purpose-driven business.

Additional Notes:

- The monthly license fee applies to one Partner responsible for selling and delivering the program.

- Additional team members must complete the training and follow the same fee structure.

- There are no royalty fees

- Partners have flexibility in pricing their offerings as long as they meet WorldBlu’s minimum pricing guidelines.

What is the process for becoming a WorldBlu Certified Freedom-Centered Partner?

Becoming a WorldBlu Certified Freedom-Centered Partner is a powerful and life-changing journey designed to equip you to lead, coach, and consult with the transformative principles of freedom at work.

Here’s how the process works:

1. Watch the Program Overview Webinar
   Get a clear understanding of the opportunity, benefits, and expectations of becoming a WorldBlu Partner.
   
   

2. Have a One-on-One Call with Traci Fenton, WorldBlu Founder + CEO
   This conversation ensures alignment with our mission, values, and your goals.
   
   

3. Submit Your Application
   Tell us about your background, experience, and why you’re passionate about bringing freedom-centered leadership to the world.
   
   

4. Participate in a Final Interview
   You’ll have a final interview with our CEO—and in some cases, one of our trusted advisors—to assess readiness and fit before acceptance.
   
   

5. Attend the In-Person WorldBlu Partner Boot Camp in Denver, Colorado
   Held at DaVita, a WorldBlu-Certified Freedom-Centered Company, this immersive experience in beautiful Denver  kick-starts your training and connection with the Partner community.
   
   

6. Complete the 12-Week Freedom-Centered Leader Online Training
   Gain deep expertise in the WorldBlu approach and methodology, with weekly mentoring and support.
   
   

7. Enroll Your First Paid Client
   Begin implementing your training by transforming a real client organization.
   
   

8. Enroll Your First Student in the WorldBlu Freedom-Centered Leader College Program
   Help shape the next generation of leaders by enrolling or nominating a student.
   
   

Once you’ve successfully completed these steps, you’ll officially earn your WorldBlu Certified Partner status—a major milestone we’ll celebrate with you!

You’ll then receive:

> The WorldBlu Certified Partner Badge

> A custom micro-website showcasing you as a trusted, certified Partner on the WorldBlu site

> Ongoing business-building opportunities and visibility through WorldBlu

> Full access to our world-class tools, programs, and community

This journey isn’t just about earning a certification—it’s about positioning you to grow a high-impact, credible, and scalable coaching or consulting practice with the full backing of the WorldBlu brand and system.

As a WorldBlu Certified Partner, you’ll be fully equipped and supported to grow a thriving coaching or consulting business.

You’ll get access to weekly live support calls, monthly mastermind sessions with fellow Partners, and all of WorldBlu’s proven products and services.

You’ll also receive powerful lead-generation tools, done-for-you marketing templates, expert coaching and business development guidance, and insider strategies to help you win and retain clients.

Plus, you'll be invited to exclusive WorldBlu events, gain visibility through our global network, and unlock a wealth of resources designed to accelerate your success every step of the way.

Yes, you can charge your clients whatever you feel your market can bear for your coaching and consulting services that you will deliver alongside our products and services, as long as you adhere to WorldBlu’s minimum pricing guideline of charging at least $250/hour. 

We set a minimum pricing standard of $250/hour to uphold the value and credibility of the WorldBlu brand, protect the earning potential of all our Partners, and ensure that clients take the work seriously.

This baseline reinforces the high-caliber results our tools and methodology deliver and helps position you as a premium provider in the leadership and culture space.

It also ensures you're building a sustainable and profitable business while maintaining alignment with the professionalism and impact WorldBlu is known for.

As a WorldBlu Certified Partner, you generate revenue for your business in two powerful ways:

First, by offering your own premium coaching and consulting services using our proven tools and frameworks.

Second, by earning a 10% commission every time you sell one of WorldBlu’s world-class products or programs.

With our product suite ranging from $997 to over $144,000, you have the opportunity to create multiple income streams while delivering transformational value to your clients. Whether you’re coaching individuals or consulting with entire organizations, the earning potential is scalable and the earning possibilities are endless—and backed by a globally trusted brand.

WorldBlu’s products and services include about 150 tools and leadership and culture modules, which can be grouped into three areas:

1: The Freedom at Work Scorecard and Certification:

The Freedom at Work Scorecard is our powerful assessment tool that evaluates the level of freedom and democracy within an organization. It serves as the ideal starting point for most consulting and coaching projects, offering organizations the opportunity to become a WorldBlu certified Freedom-Centered Organization.

Available online in 13 languages, this highly unique tool creates a clear strategic pathway to guide clients to transforming their leadership and their teams.

2: The Freedom-Centered Leader Programs:

The Freedom-Centered Leader Program is our comprehensive and transformational leadership training that equips leaders with the skills for democratic leadership. Here's what we offer:

• Freedom-Centered Leader Certification Program
  
  > A 6-month program designed for CXOs, high-potential leaders under 40, and college students.
  
  > Focused on developing leaders capable of driving freedom-centered transformation.
  
  
• Freedom-Centered Leader All-Access Pass
  
  > A subscription-based model that enables companies to provide both individual and collective transformation for their teams.
  
  
• 4 Signature Programs in Freedom-Centered Leadership:

1. 1. Fearless Worth
      A transformational program that helps leaders shift from low self-worth to high self-worth, enhancing leadership effectiveness.
      
      
   2. Fearless Purpose
      Guides leaders in discovering and integrating their individual purpose and vision into their leadership and life.
      
      
   3. Fearless Mindset
      Empowers leaders to overcome fear-based thinking and adopt a mindset of freedom and possibility.
      
      
   4. Freedom at Work 
      Teaches the proven Freedom at Work leadership strategy developed by Traci Fenton, founder and CEO of WorldBlu and author of Freedom at Work.

       

      In addition, we have Freedom-Centered Leadership live workshops
      

3. The Grow with Freedom Program:
   
   The Grow with Freedom all-access, subscription-based pass integrates proven best practices from WorldBlu-certified Freedom-Centered companies.
   
   Using insights from the Freedom at Work Scorecard, we guide clients in developing systems and processes that transform their organizations from rigid hierarchies to more decentralized, democratically organized structures.
   
   This is how we bring organizational democracy to life—unlocking human potential, enhancing efficiency, and driving innovation while reducing voluntary turnover, attracting top talent, and building a culture people love.

• Freedom-Centered Culture Design live workshops

Again, within these three areas, you will have access to almost 150 proven tools to help your clients succeed at building high-performing Freedom-Centered Leaders and Organizations.    

No, you remain an independent, licensed contractor with WorldBlu with your own business.

This means you have the freedom to operate your own coaching and consulting practice as you wish while licensing our brand and products to support your business's growth. 

At WorldBlu, we require a minimum two-year license commitment to cultivate your leadership and culture transformation business alongside us and to guide clients toward becoming certified Freedom-Centered Organizations under our brand.

This level of commitment allows time for learning, growth, and sustained impact in transforming workplaces successfully.

We renew your license in two-year increments as well. 

While we don’t provide basic sales or marketing training (as that falls under the scope of a franchise, and we operate as a licensing model), we do offer guidance in the proven WorldBlu consultative selling approach.

You’ll also gain access to effective marketing tools, strategies, and templates—plus introductions to our trusted sales and marketing vendors who can support you in growing your business.

We do not provide basic coaching training. To become a WorldBlu Certified Partner, you must already have at least five years of professional coaching experience or have led a team in a significant leadership capacity. Ideally, you also hold a recognized coaching certification.

Our program is not designed to teach you how to coach—we assume you already bring that skillset to the table. Instead, what we provide is training in the WorldBlu approach to coaching, along with licensing access to our full suite of products, tools, and services. These proven resources are designed to enhance and expand your existing coaching or consulting practice, giving you powerful new ways to create measurable impact with your clients.

To earn your certification as a WorldBlu Certified Partner, you'll go on a powerful and transformational journey that includes:

> Attending our immersive WorldBlu Partner Boot Camp in beautiful Denver, Colorado, hosted at DaVita, a WorldBlu-Certified Freedom-Centered Company

> Completing our Freedom-Centered Leader Program online training

> Enrolling your first paid client

> Enrolling your first student into the WorldBlu Freedom-Centered Leader College Program

Once you've successfully completed these milestones, you'll officially achieve your WorldBlu Certified Partner status—an achievement we will celebrate with you!

You’ll then receive the WorldBlu Certified Partner badge, a custom micro-website on the WorldBlu website spotlighting you as a trusted, certified Partner transforming leaders and organizations, and further opportunities from WorldBlu to help grow your business. 

Mark your calendars for the upcoming WorldBlu Partners Boot Camp, scheduled for November 3-7, 2025, in beautiful Denver, Colorado at DaVita, a WorldBlu certified Freedom-Centered Fortune 500 company. 

As a WorldBlu Certified Partner, you'll enjoy a powerful and comprehensive training journey tailored to help you succeed.

It begins with our in-person WorldBlu® Partners Boot Camp—an immersive experience held in vibrant Denver, Colorado—followed by our 12-week online training program that equips you with deep expertise in the Freedom at Work® methodology.

But it doesn’t stop there.

You’ll also have the option to join weekly live support calls, engage in monthly mastermind sessions with fellow high-performing Partners, and receive continuous coaching, business development strategies, and access to our full suite of world-class products.

This dynamic, ongoing support keeps you sharp, inspired, and aligned with WorldBlu’s purpose and vision to transform leadership and workplace culture worldwide.

WorldBlu’s award-winning Freedom at Work® leadership strategy is ideal for growth-oriented, privately held companies with 25-500 employees. These organizations are often facing leadership challenges, looking for innovative solutions, and seeking to improve employee engagement, retention, trust, scalability, and culture.

Your earning potential as a WorldBlu Partner is truly unlimited—and it grows as you expand your partnership level, client base, and the range of products and services you offer.

Many Partners generate substantial, recurring revenue through high-value subscription programs, while also building lucrative coaching and consulting practices.

With WorldBlu’s powerful tools and proven business model supporting you, the opportunity to create a thriving, scalable income stream is in your hands!

WorldBlu is specifically focused on creating Freedom-Centered Leaders and Organizations based on democratic leadership principles.

Unlike traditional leadership and culture programs, WorldBlu’s approach promotes transparency, accountability, and systemic change, which has led to proven, extraordinary results, including 700% greater revenue growth in our clients over a three-year period compared to S&P 500 companies.

As a WorldBlu® Partner, you have access to marketing tools, lead generation programs, WorldBlu branding, BluSpark™ LMS technology, and exclusive content. You also get invitations to attend WorldBlu events and summits for ongoing learning and networking.

To keep your WorldBlu Certified Partner status active and thriving, you’ll commit to upholding our high standards of excellence. This means following WorldBlu’s branding guidelines, delivering outstanding client experiences with a minimum satisfaction score of 8.75 out of 10, maintaining at least 3 active clients each year, and enrolling five students annually in our Freedom-Centered Leader program.

You’ll also consistently meet performance and integrity expectations while staying engaged through ongoing training, support calls, and exclusive events—ensuring you continue to grow, lead, and succeed as part of the WorldBlu community.

Businesses are rapidly increasing investment in leadership and culture development to drive growth and retain top talent. According to the Global Corporate Training Market Report by consulting firm SkyQuest, the leadership and culture training industry was valued at $164 billion in 2023 and is projected to reach $487 billion by 2031.

The broader corporate training market will expand from $361.5 billion in 2023 to $805.6 billion by 2035. Key growth drivers include rising demand for professional development, remote work, AI-driven soft skills, and technological advancements.

The coaching industry is also growing, from $6.25 billion in 2024 to $11.7 billion by 2032, signaling strong potential for expansion.

WorldBlu targets growth-minded CEOs, entrepreneurs, and business owners of companies with 25-500 employees globally, positioning WorldBlu Certified Partners to capitalize on this demand for leadership and culture development.

We're inviting just 20 exceptional individuals to become official WorldBlu Certified Partners in 2025.

Not at all, WorldBlu is a non-partisan global membership and leadership training company focused on teaching CEOs and their teams how to lead with Freedom at Work, transitioning their organizations from outdated hierarchical structures to more decentralized and collaborative structures using the 10 principles of organizational democracy. Founded in 1997, we have worked with leaders in over 100 countries worldwide.

Our name WorldBlu is not just catchy; it's symbolic. Blue universally symbolizes freedom, and that's what we're all about—envisioning a world where everyone lives, leads, and works in freedom.

You can learn more about the history of WorldBlu and the Freedom at Work strategy on our inspiring website or in the visionary book, "Freedom at Work," by WorldBlu's founder and CEO, Traci Fenton.

No, there are no territories for WorldBlu Certified Partners - they can work wherever they want in the world. 

The deadline to apply to become a WorldBlu Certified Partner is October 15, 2025. 

If you're a top-tier coach who shares our passion for WorldBlu's purpose and vision, and you're eager to access cutting-edge leadership and culture transformation resources, a thriving global network, and opportunities for professional growth, we'd love to hear from you!

Simply complete the short form above and we'll be in touch to set up a call!

We can't wait to connect with you and explore the possibilities together!