Become a
Freedom at Work
Certified Partner

WorldBlu was founded in 1997 and is the the largest global membership of companies committed to freedom and democracy in the workplace in the world, with clients worldwide, representing over $30 billion in annual revenue in 100 countries.

Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra, and more in over 100 countries worldwide. WorldBlu has a vision of seeing one billion people working in freedom-centered organizations worldwide.

Research shows that WorldBlu’s Freedom at Work® leadership strategy is proven to deliver on average 700% greater revenue growth compared to S&P 500 companies over three years.

WorldBlu's founder, Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”

Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.

WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. 

The WorldBlu Freedom at Work® Partner Program is an opportunity for individuals to help businesses implement the proven Freedom at Work® leadership and culture framework. Partners work with companies to create Freedom-Centered Leaders and Freedom-Centered Organizations and can earn income by offering WorldBlu’s proven solutions, training, and assessments. 

We are looking for seasoned professionals with expertise in business leadership, coaching, consulting, or operations. They are passionate about organizational democracy, leadership, and cultural transformation and are committed to fully embracing the Freedom at Work® methodology. Candidates should have a minimum net worth of $150,000 and at least $60,000 in liquid assets to support business operations and growth.

Here’s What We’re Looking For:

• Proven Authority and High Self-Worth

• Strong Networking and Relationship-Building Skills

• Willingness to Stay Freedom at Work® “Exclusive” by not offering competing products

• Conviction, Drive, and Love for What We Do

• Emotional Wisdom and Character

• Passion for Advancing Freedom in the World Through Business

As a WorldBlu Freedom at Work licensed Partner, you’ll be part of a global network, gain credibility and recognition in the leadership space, access world-class resources and training, build a scalable business, and join a movement of companies focused on empowering people through democratic leadership and culture design. 

There are three levels of license partnership:

1. Freedom at Work® Professional Partner
2. Freedom at Work® Certified Partner
3. Freedom at Work® Mastery Partner
   
   Each level comes with different responsibilities and earning potential, allowing for progressive growth and deeper involvement as you advance. 

To become a partner, you must meet the following financial criteria:

• Minimum net worth of $150,000
• Liquid assets of $60,000 working capital to support your business operations and growth needs

The process involves having a one-on-one call with a WorldBlu Partner Advisor, submitting your application, attending the WorldBlu Partner Boot Camp, and completing a 12-week training program.

You can participate in weekly support calls, monthly masterminds with other partners, access to all WorldBlu products and services, lead generation tools, marketing templates, coaching guidance, and business development ideas, as well as invitations to WorldBlu events, our global network, and so much more.

Yes, you can charge your clients whatever you feel your market can bear, as long as you adhere to WorldBlu’s minimum pricing guidelines. However, you are not allowed to go below the set minimum pricing for WorldBlu products. 

You earn income by selling WorldBlu products and services. At the Mastery level, you can also offer your own coaching and consulting services along with other opportunities.

With WorldBlu's extensive lineup of proven products and services ranging from $997 to $120,000 and more, the earning possibilities are endless.

As a certified Freedom at Work Partner, you'll have the opportunity to earn annual recurring commissions on every Freedom at Work program you sell.

Plus, you'll have the flexibility to set your rates for coaching packages, allowing you to retain 100% of your coaching fees to grow your coaching business. 

The investment to become a licensed WorldBlu Certified Freedom at Work Partner includes both a one-time training fee and ongoing monthly licensing fees.

Investment Breakdown:

Training Fee: $25,000 (one-time start-up fee)
This includes:

• Freedom at Work Partners Boot Camp
• 12-week online training program
• Optional weekly support calls & monthly masterminds
• 10 warm leads, lead magnets, and access to preferred sales & marketing vendors
• Marketing templates, WorldBlu branding, and access to all WorldBlu products & services
• Proprietary BluSpark™ technology
• Partner Slack channel
• Access to all WorldBlu Freedom-Centered Leader programs for professional development
• Invitation to the annual Freedom at Work Partners Summit
• Invitation to the Lead with Freedom Summit (with a minimum of three clients attending)

Monthly License Fees (per Partner):

• Freedom at Work Professional Partner: $2,000/month
• Freedom at Work Certified Partner: $4,000/month
• Freedom at Work Mastery Partner: $6,000/month

Royalty Fees (only after reaching $500,000 in annual revenue):

• $500,000 - $1M: 5% royalty
• $1.1M - $2.0M: 10% royalty
• $2.1M+: 15% royalty

Additional Notes:

• The monthly license fee applies to one Partner responsible for selling and delivering the program.
• Additional team members must complete the training and follow the same fee structure.
• There are no royalty fees until you surpass $500,000 in annual revenue.
• Partners have flexibility in pricing their offerings as long as they meet WorldBlu’s minimum pricing guidelines.

You are selling WorldBlu’s products and services, which can be grouped into three areas:

1: The Freedom at Work Scorecard and Certification:

The Freedom at Work Scorecard is our powerful assessment tool that evaluates the level of freedom and democracy within an organization. It serves as the ideal starting point for most consulting and coaching projects, offering organizations the opportunity to become a WorldBlu certified Freedom-Centered Organization.

Available online in 13 languages, this highly unique tool creates a clear strategic pathway to guide clients to transforming their leadership and their teams.

Price range for these products: $997-$30,000

2: The Freedom-Centered Leader Programs:

The Freedom-Centered Leader Program is our comprehensive and transformational leadership training that equips leaders with the skills for democratic leadership. Here's what we offer:

• Freedom-Centered Leader Certification Program
  • A 6-month program designed for CXOs, high-potential leaders under 40, and college students.
  • Focused on developing leaders capable of driving freedom-centered transformation.
    
    
• Freedom-Centered Leader All-Access Pass
  • A subscription-based model that enables companies to provide both individual and collective transformation for their teams.
    
    
• 4 Signature Programs in Freedom-Centered Leadership:

1. 1. Fearless Worth
      A transformational program that helps leaders shift from low self-worth to high self-worth, enhancing leadership effectiveness.
      
      
   2. Fearless Purpose
      Guides leaders in discovering and integrating their individual purpose and vision into their leadership and life.
      
      
   3. Fearless Mindset
      Empowers leaders to overcome fear-based thinking and adopt a mindset of freedom and possibility.
      
      
   4. Freedom at Work 
      Teaches the proven Freedom at Work leadership strategy developed by Traci Fenton, founder and CEO of WorldBlu and author of Freedom at Work.

       

      In addition, we have Freedom-Centered Leadership live workshops
      

      Price range for these products: $1,997 - $30,000+
      

3. The Grow with Freedom Program:
   
   The Grow with Freedom all-access, subscription-based pass integrates proven best practices from WorldBlu-certified Freedom-Centered companies.
   
   Using insights from the Freedom at Work Scorecard, we guide clients in developing systems and processes that transform their organizations from rigid hierarchies to more decentralized, democratically organized structures.
   
   This is how we bring organizational democracy to life—unlocking human potential, enhancing efficiency, and driving innovation while reducing voluntary turnover, attracting top talent, and building a culture people love.

• Freedom-Centered Culture Design live workshops

Price range for these products: $10,000-$144,000+

You will have access to almost 140 proven tools to help your clients succeed at building high-performing Freedom-Centered Leaders and Organizations.    

No, you remain an independent, licensed contractor with WorldBlu with your own business.

This means you have the freedom to operate your own coaching and consulting practice as you wish while licensing our brand and products to support your business's growth. 

At WorldBlu, we require a minimum three-year license commitment to cultivate your leadership and culture transformation business alongside us and to guide clients toward becoming certified Freedom-Centered Organizations under our brand.

This level of commitment allows time for learning, growth, and sustained impact in transforming workplaces for the better.

While we don't provide basic sales or marketing training, we do offer guidance in the WorldBlu consultative selling approach along with marketing ideas and access to our preferred sales and marketing vendors to support your business.

We don't provide coaching training, but we will teach you the WorldBlu approach to coaching once you decide to advance to the Mastery Partners level. 

To earn your certification as a Freedom at Work Coach, here's what you'll need to achieve:

1. Freedom at Work Coaches Boot Camp: Dive into our intensive one-week boot camp, where you'll immerse yourself in WorldBlu. From learning about our products and services to mastering the Freedom at Work strategy, selling techniques, and business growth support, this experience is also a chance to develop lifelong friendships with fellow top WorldBlu coaches.
   
   
   
2. Freedom-Centered Leader Program: Complete 10 courses, or what we call badges, within our Freedom-Centered Leader program. These courses not only familiarize you with our programs to better guide your clients but also enhance your own professional development and leadership growth.
   
   
   
3. Freedom at Work Summit: Attend one in-person Freedom at Work Leadership + Growth Summit.
   
   
   
4. Demonstrated Sales: Demonstrate sales success by selling a minimum of 3 Freedom at Work programs along with three of your coaching packages.
   
   
   
5. Masterminds: Attend a minimum of nine monthly, one-hour masterminds in your first year. These sessions offer invaluable opportunities for growth and collaboration within our community.
   
   
   
6. Recommendations: Gather recommendations from the CEOs you coach, along with achieving an average score of 8 or higher (on a 10-point scale) on your overall coaching evaluations from them.

Yes! Because you have to sell at least three Freedom at Work programs before you earn certification as a coach you will be selling until you hit that goal.

To retain your coaching certification, you will need to pay the annual renewal fee of $10,000 (or $833/month) and sign at least one new Freedom at Work program a year.

Mark your calendars for the upcoming Freedom at Work Coaches Boot Camp, scheduled for October 28th - November 1st, 2024, in the picturesque setting of Colorado Springs, Colorado. 

Possibly! Please contact us to explore the possibilities.

Not at all, WorldBlu is a non-partisan global membership and leadership training company focused on teaching CEOs and their teams how to lead with Freedom at Work, transitioning their organizations from outdated hierarchical structures to more decentralized and collaborative structures using the 10 principles of organizational democracy. Founded in 1997, we have worked with leaders in over 100 countries worldwide.

Our name WorldBlu is not just catchy; it's symbolic. Blue universally symbolizes freedom, and that's what we're all about—envisioning a world where everyone lives, leads, and works in freedom.

You can learn more about the history of WorldBlu and the Freedom at Work strategy on our inspiring website or in the visionary book, "Freedom at Work," by WorldBlu's founder and CEO, Traci Fenton.

If you're a top-tier coach who shares our passion for WorldBlu's purpose and vision, and you're eager to access cutting-edge leadership and culture transformation resources, a thriving global network, and opportunities for professional growth, we'd love to hear from you!

Simply complete the short application above and book a discovery call with us.  

We can't wait to connect with you and explore the possibilities together!