Become a Certified
Freedom at Work Coach

WorldBlu was founded in 1997 and is the the largest global membership of companies committed to freedom and democracy in the workplace in the world, with clients worldwide, representing over $30 billion in annual revenue in 100 countries.

Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra, and more in over 100 countries worldwide. WorldBlu has a vision of seeing one billion people working in freedom-centered organizations worldwide.

Research shows that WorldBlu’s Freedom at Work® leadership strategy is proven to deliver on average 700% greater revenue growth compared to S&P 500 companies over three years.

WorldBlu's founder, Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”

Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.

WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. 

WorldBlu Certified Freedom at Work Coaches should meet ALL of the following criteria before applying:

• Proven Success: Have completed a recognized coaching certification program AND have been coaching CEOs, the C-suite, or executive leaders level for at least 10 years AND have an established coaching practice OR ran your own business with at least $5 million in annual revenue  
  
  

• Understanding Freedom-Centered Principles: Have a deep interest in democratic leadership, organizational democracy, and the Freedom at Work strategy.
  
  Alignment with WorldBlu’s Purpose + Values: Align with WorldBlu's purpose, vision, and values.
  
  
• Experience in Leadership Development and Change Management: Have a minimum of 10 years proven track record of facilitating leadership development and culture change initiatives within organizations.
  
  
• Communication and Facilitation Skills: Have strong communication, facilitation, and interpersonal skills.
  
  
• Commitment to Continuous Learning: Be committed to continuous professional development and staying updated on industry and global trends.
  
  
• Ethical Standards and Integrity: Uphold high ethical standards and integrity in their coaching practice, adhering to professional codes of conduct and maintaining confidentiality, trust, and respect in their interactions with clients and stakeholders.
  
  
• Have High Self-Worth: WorldBlu Certified Coaches should be able to answer “10” to the question: On a scale of 1-10 (with 10 being the highest), how would you rate your level of self-worth and why?
  
  
• Results-Oriented Approach: Have a focus on driving tangible outcomes and measurable impact for their clients, such as improved employee engagement, performance, and organizational effectiveness.
  
  
• Strategic Thinking: Possess strategic thinking skills to analyze complex organizational challenges, develop insightful solutions, and create long-term strategies for fostering freedom-centered companies.
  
  
• Entrepreneurial Spirit: Have an entrepreneurial spirit to proactively identify opportunities, market their services, and navigate the complexities of running a coaching business.
  
  
• Passion for Advancing Freedom in the World: Have a genuine passion for advancing freedom and democracy in the world through the vehicle of business.

These qualifications reflect the knowledge, skills, experience, and values required to become a top certified coach with us and successfully support companies in their journey toward becoming WorldBlu certified Freedom-Centered Organizations.

The deadline to apply to become a WorldBlu certified Freedom at Work Coach for 2024 is September 1, 2024. We only accept a limited number of coaches a year, so we encourage you to apply as soon as possible to begin the interview process. 

WorldBlu only accepts a limited number of top coaches a year to our prestigious WorldBlu certified Freedom at Work Coaches program.

With WorldBlu's extensive lineup of proven products and services ranging from $12,000 to $120,000 and more, the earning possibilities are endless.

As a certified Freedom at Work Coach, you'll have the opportunity to earn annual recurring commissions ranging from 3% to 13% on every Freedom at Work program you sell.

Plus, you'll have the flexibility to set your rates for coaching packages, allowing you to retain 100% of your coaching fees to grow your coaching business. 

The initial investment for the first year is $10,000, encompassing licensing with WorldBlu, comprehensive live and online training (excluding accommodation and airfare), and continuous coaching and administrative support. The total value for our training and support is $30,000/year.

Upon signing, $5,000 is due and the remaining amount is due by Oct. 1, 2024, on either a monthly payment plan or lump sum.

To maintain your certification, the renewal fee is $10,000 per year (or $833/month), requiring a minimum commitment of three years.

You are selling WorldBlu’s Freedom at Work program or a customized program along with your coaching package to support your client in successfully building a WorldBlu certified Freedom-Centered Organization.

No, you remain an independent, licensed contractor with WorldBlu with your own business.

This means you have the freedom to operate your coaching practice as you want while leveraging our brand and products to support your growth.

Your role involves transforming leaders and workplaces to foster greater growth, happier workplaces, and more freedom in our world.

At WorldBlu, we ask for a minimum three-year commitment to cultivate your coaching business alongside us and to guide clients towards becoming certified Freedom-Centered Organizations under our brand. This level of commitment allows time for learning, growth, and sustained impact in transforming workplaces for the better.

While we don't provide basic sales or marketing training, we do offer guidance in the WorldBlu approach to consultative selling along with marketing ideas.

We expect our coaches to come with an established coaching practice and proficiency in selling high-ticket products and services. Our training focuses on refining your approach within our framework to maximize effectiveness and alignment with our principles.

We don't provide coaching training, but we will teach you the WorldBlu approach to coaching which should further support your coaching practice.

To qualify as a Freedom at Work Coach, you'll need to show that you are a top coach with your own coaching business. You should have earned a coaching certificate from a well-respected training institute (or equivalent) AND have at least 10 years of experience coaching C-suite or executive-level leaders OR have run your own company with a minimum of $5 million in annual revenue. It's about bringing real-world expertise to the table and making a genuine impact on the business owners and leaders you work with to see lasting positive results. 

To earn your certification as a Freedom at Work Coach, here's what you'll need to achieve:

1. Freedom at Work Coaches Boot Camp: Dive into our intensive one-week boot camp, where you'll immerse yourself in WorldBlu. From learning about our products and services to mastering the Freedom at Work strategy, selling techniques, and business growth support, this experience is also a chance to develop lifelong friendships with fellow top WorldBlu coaches.
   
   
   
2. Freedom-Centered Leader Program: Complete 10 courses, or what we call badges, within our Freedom-Centered Leader program. These courses not only familiarize you with our programs to better guide your clients but also enhance your own professional development and leadership growth.
   
   
   
3. Freedom at Work Summit: Attend one in-person Freedom at Work Leadership + Growth Summit.
   
   
   
4. Demonstrated Sales: Demonstrate sales success by selling a minimum of 3 Freedom at Work programs along with three of your coaching packages.
   
   
   
5. Masterminds: Attend a minimum of nine monthly, one-hour masterminds in your first year. These sessions offer invaluable opportunities for growth and collaboration within our community.
   
   
   
6. Recommendations: Gather recommendations from the CEOs you coach, along with achieving an average score of 8 or higher (on a 10-point scale) on your overall coaching evaluations from them.

Yes! Because you have to sell at least three Freedom at Work programs before you earn certification as a coach you will be selling until you hit that goal.

To retain your coaching certification, you will need to pay the annual renewal fee of $10,000 (or $833/month) and sign at least one new Freedom at Work program a year.

Mark your calendars for the upcoming Freedom at Work Coaches Boot Camp, scheduled for October 28th - November 1st, 2024, in the picturesque setting of Colorado Springs, Colorado. 

Possibly! Please contact us to explore the possibilities.

Not at all, WorldBlu is a non-partisan global membership and leadership training company focused on teaching CEOs and their teams how to lead with Freedom at Work, transitioning their organizations from outdated hierarchical structures to more decentralized and collaborative structures using the 10 principles of organizational democracy. Founded in 1997, we have worked with leaders in over 100 countries worldwide.

Our name WorldBlu is not just catchy; it's symbolic. Blue universally symbolizes freedom, and that's what we're all about—envisioning a world where everyone lives, leads, and works in freedom.

You can learn more about the history of WorldBlu and the Freedom at Work strategy on our inspiring website or in the visionary book, "Freedom at Work," by WorldBlu's founder and CEO, Traci Fenton.

If you're a top-tier coach who shares our passion for WorldBlu's purpose and vision, and you're eager to access cutting-edge leadership and culture transformation resources, a thriving global network, and opportunities for professional growth, we'd love to hear from you!

Simply complete the short application above and book a discovery call with us.  

We can't wait to connect with you and explore the possibilities together!