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Select WorldBlu Certified Freedom-Centered Organizations
We don’t measure culture.
We measure what creates it.
DOES THIS SOUND LIKE An Organization YOU KNOW?
Think of a for-profit, non-profit, educational or governmental organization with 5 or more employees. Maybe it's where you work. Maybe it's a past employer, a client, or a company you read about in the news and haven't stopped thinking about. Does it:
- Make decisions closest to the work, not just at the top
- Give people a real voice — and actually listen to it
- Let leadership happen at every level, not just the corner office
- Operate with real transparency
- Build accountability into the system, not enforce it through fear
- Already won recognition like Great Place to Work, Glassdoor's Best Places to Work, or something similar
You don't need a yes to all of these — even one or two might be reason enough.
If an organization came to mind, that's your nomination. You don't need to know everything about them. Just keep reading.
Featured In
IS THIS FOR YOU?
If you’re a CEO, Founder, or senior leader who:
Leads an organization of 5+ people — for-profit, non-profit, educational, or government
Knows your culture is genuinely different, but has no independent way to prove it
Has other awards, but wants something that recognizes the system behind how you operate
If that's you, in the next 34 minutes you'll see exactly what it takes to join companies like WD-40, Zappos, Menlo Innovations, Mindvalley, DaVita, and Grupo Elektra on the WorldBlu List.
Why get certified?
You’ve Built Something Extraordinary.
Now Let the World Know It.
You've done the hard work. You've invested in your people and built a culture where energy, initiative, and real accountability are the norm — not the exception.
You've proven that freedom, not fear and control, drives performance.
So why does certification matter?
WorldBlu certification is fundamentally different from culture surveys and employee sentiment awards — and here's why that matters.
Most culture recognition measures outcomes — how people feel, how engaged they are, how likely they are to recommend your organization. That's valuable. But it doesn't tell the world why your culture works.
WorldBlu certification validates the why — the leadership operating system, the decision-making architecture, the structural principles that make your culture not just good, but replicable, scalable, and resilient.
That distinction is what makes this a different conversation entirely — with your board, your prospective hires, your customers, and your peers in the market.
When they see WorldBlu certification, they're not just seeing a survey score. They're seeing proof that your organization is built on a global standard of freedom-centered leadership.
That's a business credential.
Here's What Certification Includes
WorldBlu Certification + Award
Earn formal recognition as a WorldBlu Certified Freedom-Centered Organization and become part of the global standard for Freedom-Centered Leadership and democratic organizational design — strengthening internal alignment and engagement, and external credibility.
Freedom at Work® Scorecard Survey
Global Media Recognition
Talent Magnet Status
Culture-Wide Morale Lift
WorldBlu Website Feature
Freedom at Work® Scorecard Strategic Report
Receive a detailed Freedom at Work® Scorecard report with key benchmarks, all comments, qualitative insights, and a strategic debrief (available as an optional upgrade).
Organizational Impact Insights
Receive ongoing insights and benchmarks from the WorldBlu community to strengthen leadership, performance, and organizational design.
Executive Peer Advisory Groups
Executive Leader Network
Gain private, direct access to a global network of WorldBlu certified organization CEOs and executives on a private Slack channel for support and collaboration between monthly advisory sessions—so leadership conversations don’t stop when the call ends.
Leadership Case Studies
Learn directly from WorldBlu certified organization CEOs each quarter as they share how they implemented successful freedom-centered systems inside their organizations.
The Lead with Freedom Summit
Speaking & Visibility Opportunities
Movement Contribution & Recognition
Contribute to advancing the global movement for freedom-centered organizations and earn recognition for participation, leadership, and community engagement.
Here's What Changes When Your Organization Earns WorldBlu Certification
Before WorldBlu Certification
- ➜ You were building something visionary — but struggled to fully articulate it
- ➜ You often felt alone challenging traditional leadership models
- ➜ You knew your culture was exceptional — but lacked a global framework to validate it
- ➜ You suspected your culture was strong — but had no independent data to prove it
- ➜ Great talent had no clear way to recognize what made you different
- ➜ You were building a freedom-centered culture without a like-minded community of support
- ➜ Your leadership and organizational design felt ahead of its time
After WorldBlu Certification
- ➜ You have a name, framework, and global standard for what you’ve built
- ➜ You belong to a global community of leaders who’ve made the same shift
- ➜ Your culture is measured against the world’s only organizational democracy standard
- ➜ You have a rigorous benchmark across all 10 Principles of Organizational Democracy
- ➜ Top talent seeking freedom-centered workplaces can now find and choose you
- ➜ You’re part of a top global community shaping the future of work
- ➜ Your organizational design is recognized as the future — and you’re leading it
June 23-24, 2027 | Athens, Greece
Join Us at The
Lead with Freedom Summit
The Lead with Freedom Summit is the annual global gathering of the WorldBlu community—bringing together certified organizations, leadership program graduates, and executive leaders from around the world in powerful, in-person connection at historical sites for freedom and democracy worldwide.
This is where ideas become practical, relationships deepen, and leaders learn directly from one another at the highest level.
As a certified organization, you’ll be invited to attend. Select leaders may also be invited to take the stage to inspire and share how they’ve built their highly successful Freedom-Centered Organization.
This is the heart of the movement — where the connections, the conversations, and the courage to keep leading with freedom come alive. We can't wait to welcome you.
What Traci Covers in the Training
Secret #1 — Exactly what WorldBlu measures to prove the ownership and engagement you already see in your team — not how people feel about it, but the system underneath it
Secret #2 — Why this takes far less time and effort than you'd expect: the Freedom at Work Scorecard takes about 10 minutes per person, taken by a statistically valid sample of your team — not everyone. Most organizations complete the entire process in about a week, and you don't have to be a perfect organization to qualify.
Secret #3 — Why the most Freedom-Centered Organizations in the world are moving from culture claims to culture proof — and how certification becomes a credential your board, your recruits, and your market can hold onto.
And if you've already earned a Great Place to Work, B Corp, or Glassdoor recognition, that's worth being proud of. Our award measures something different: the operating system that shifts your organization from rigid hierarchy to organizational democracy — built for long-term scalability, growth, and a culture people genuinely love.
Why This Matters
- A great leader can build a great culture. Only a real system can prove it'll outlast them — that it gives genuine power to people, not just direction from the top.
- This year marks WorldBlu's 20th anniversary — and for the first time ever, certification includes far more than the award: a private community of certified CEOs, monthly masterminds, shared best practices, and an invitation to the Lead with Freedom Summit in Athens.
- On the training, you'll see everything included — genuinely worth more than $20,000 — and exactly what it actually costs.
This is what WorldBlu
Certified Organizations Achieve
Thanks to Freedom at Work, our sales have quadrupled and our market cap has increased from $250 million to over $3 billion.
Garry Ridge
CEO Emeritus | The WD-40 Company
Freedom at Work has helped us grow on average 23% each year, totaling 701% growth over 10 years.
Matthew Gonnering
CEO | Widen, an Acquia Company
Freedom at Work ultimately helped us grow and took our new spin-off from $0 to a $175 million sale in just two years.
Dallas Kashuba
CEO | DREAMHOST
With Freedom at Work, we've grown more than 12x. Our growth and success is a direct result of the democratic Freedom at Work leadership strategy.
Matt Perez
COO Emeritus | Nearsoft Encora
As a result of WorldBlu's Freedom at Work leadership training, we grew 63% in one year.
Nathan Donaldson
CEO | Boost
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Traci and the WorldBlu Team Have Been Proving Freedom Beats Fear for Nearly 30 Years
Now She's Going to Show You How
Traci Fenton is the Founder and CEO of WorldBlu, a global leadership and culture training company and the global authority on organizational democracy. She's the creator of the Freedom at Work® methodology and has worked with thousands of CEOs in over 100 countries — representing more than $30 billion in annual revenue.
Traci has earned recognition including the Thinkers50 Radar Award and the Game Changer Award for Outstanding Results in Shaping the World, is a Marshall Goldsmith Top 100 Coach, and is the author of Freedom at Work, with her work featured in The Wall Street Journal, Forbes, Fortune, and Fast Company.
Traci and her team spent nearly 30 years building the global standard for organizational democracy in the world. In this training, she's walking you through it herself — and she can't wait to meet you.
Your Journey Doesn't End Here
Here's where this program fits – and where the most successful leaders go next.
Lead Yourself
The inner work that makes everything else possible
Develop Your Leaders
Freedom-Centered Leadership at every level
Design your Culture
The system and culture work that makes freedom scalable
Get Certified
Global recognition for what you've built
