Lead from Purpose,
Not From Pressure
Most CEOs and executive leaders make decisions under constant pressure. When you lead without a clear purpose, stress, indecision, and missed opportunities become normal.
The Fearless Purpose™ Program walks CEOs and executive leaders through a proven 8-week immersive online experience to discover and fully integrate their purpose.
Join leaders from 100+ countries who have built a clear, purpose-driven foundation so they can lead decisively, align their teams, and grow faster.
Try it risk-free: if you don’t think the program is right for you in the first 14 days, we’ll refund your money—no questions asked.
Executive Leadership Program - $997/person
Begins on the 1st of Each Month
Featured In
Are You Leading From
Purpose or From Stress?
Is the Fearless Purpose Program right for you?
Do you struggle with:
Pressure-fueled decisions
Hesitation and indecision
Burnout and overwhelm
Stress and dissatisfaction
Imposter syndrome
Self-doubt and procrastination
Unrealized dreams
A feeling of unfulfilled potential
Lack of direction for your life
For the past 29 years, we've helped thousands of leaders in 100+ countries worldwide cultivate the crucial leadership skill of knowing their purpose and vision for their lives, transforming the way they live, lead, and work.
Join us in the Fearless Purpose™ program to discover how to unlock a more meaningful and impactful life when you know your purpose.
Join Now: From Overwhelm
to Purpose in 8 Weeks
Imagine making smarter decisions from
purpose instead of overwhelm.
Your enrollment is protected by a
14-day satisfaction guarantee. Join now.
Our awards and global recognition
Here's What You'll Experience
in the Program. . .
Discover Your Purpose
for Your Life
Craft a powerful purpose statement that illuminates your "why" for your life, lighting your path with clarity and guiding your decisions and actions.
Clarify Your Life's Ultimate
Vision
Your unique vision provides a roadmap to your life, instilling direction, motivation, and a profound sense of fulfillment as you align your life goals with your vision.
Make Smarter Decisions
Gain Strategic Alignment
Discover how to align your business and life around what truly matters—so nothing feels disjointed or wasted.
Get Reenergized & Motivated
Replace hustle-driven exhaustion with purpose-driven energy, infusing each day with renewed energy, motivation, and clarity.
Boost Self-Worth
Strengthen Leadership Skills
Show up as a grounded, authentic leader people trust, follow, and want to grow with.
Set Healthier Boundaries
Burnout Immunity
Use your purpose to build systems and processes that protect your mental, emotional, and creative capacity—before burnout steals it.
Fearless Confidence
Knowing your purpose and vision for your life gives you fearless confidence, clarity, and courage.
Real-Life Integration
Turn your purpose into daily habits, leadership behaviors, and business practices—so it’s lived, not just written down.
Legacy-Level Impact
Here's What is Included in the
Fearless Purpose™ Experience
The Fearless Purpose Program
Discover your purpose and vision with transformational exercises.
Join us in a transformational experience in our Fearless Purpose program, a life-changing experience designed to help you or your team uncover their life's purpose and vision.
In this immersive experience, you'll delve into 10 modules (we call badges), each carefully crafted to guide you through identifying and connecting with your purpose and vision for your life.
Through virtual learning and live coaching sessions, you'll gain invaluable insights and practical strategies to break free from uncertainty and align with your true calling.
Discover how to lead with clarity and authenticity, nurturing their sense of purpose and engagement. Join us on this journey of self-discovery and empowerment, unlocking your limitless potential.
From Insight to Impact With Weekly Expert Coaching
Weekly optional live group coaching sessions to support your purposeful growth.
Join Traci Fenton, an award-winning leadership thinker and creator of the Fearless Purpose™ program, for 8 weeks of optional live group coaching (one hour each week for 8 sessions) designed to support your employee's fearless purpose journey. With Traci's support, you and your team will uncover their purpose and vision for their lives (even if they don't think they have one!). WorldBlu is here to support you in igniting purpose-driven change.
Exclusive Invitation to the Lead with Freedom Summit
June 23-24, 2027 | Athens, Greece | Live Event
Join us in the birthplace of freedom and democracy for the Lead with Freedom Summit, a private, invitation-only gathering exclusively for WorldBlu certified companies, leadership program graduates, and alumni.
Discover proven strategies to accelerate you leadership impact by putting a freedom-centered style of leadership at the heart of how you lead.
The WorldBlu Fearless Leader Network
Connect, collaborate, and grow with purpose-driven leaders around the world.
By enrolling in the program, you'll join a dynamic global network of leaders united by a common goal: to discover and live their purpose in life. Through engaging discussions and a shared experience, you'll build meaningful connections with top leaders who share your dedication to personal and professional growth. Our vibrant global community will serve as a source of inspiration for you, providing invaluable insights, a global network, and support as you discover your fearless purpose and vision for you life.
A Recognized Global Credential
Earn your Fearless Purpose program certification.
Once you or your team members have successfully achieved the milestone of completing all the required modules, what we refer to as "badges," you'll achieve certification in the Fearless Purpose program. This certification isn't just a piece of paper; it's a recognition of the journey of growth and transformation you've undergone throughout the program.
Optional: Go Further, Faster With Personal Executive Coaching
Add on 1:1 coaching for leaders ready to accelerate their fearless impact.
Inside the Fearless Purpose program, leaders can choose to add on private, one-hour executive coaching to help deepen their purpose, break through blind spots, and apply fearless leadership directly to their real-world challenges.
This highly personalized support is completely optional and available for an additional fee—designed for executives who want focused guidance, deeper accountability, and faster results beyond the core program.
Optional: The Fearless Purpose Mastermind
A monthly mastermind for those who believe that growth accelerates in a vetted community.
For those who want even more connection, insight, and momentum, the WorldBlu Purpose program offers an optional monthly mastermind experience.
For an additional fee, leaders come together once a month to exchange ideas, learn from one another’s real-time challenges, and get inspired by peers who are equally committed to living their fearless purpose. It's for executives who know the fastest growth happens when fearless leaders learn together.
Meet Your Coach: Traci Fenton
Founder + CEO of WorldBlu | Creator of the Fearless Purpose Program
Traci Fenton is the Founder and CEO of WorldBlu, creator of the Fearless Purpose program, and the author of Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World.
Traci is a “Thinkers 50 Radar” award winner, has been recognized in Inc. Magazine as a “Top 50 Leadership Thinker,” received the Game Changer award for “Outstanding Results in Shaping the World,” was named a “World-Changing Woman in Conscious Business” and has been recognized as a Marshall Goldsmith “Top 100 Coach.” She has spoken worldwide and her work is widely recognized in global media and dozens of books.
Here's What Makes Leaders Choose
Our Program — And Never Look Back
This program completely changed how I make decisions—it gave me clarity, meaning, and direction, and it’s been a total game-changer.
Christine Merrifield
CEO
The Fearless Purpose program was life-changing. Truly, life-changing. The hardest and most rewarding two sentences I’ve ever crafted in my life were my purpose and vision statements. The goggles of my life just went from hazy to clear.
Jake Athey
VP Product Marketing
I feel like I finally understood very viscerally what was getting in my way to defining and living my purpose and now I can really live it.
Jenny Briggs
CEO
Absolutely a must, the Fearless Purpose program helps you zero in on why you are here and what you have to share with the world.
Debby Lesiner
Senior Vice President of Revenue Operations
It was an amazing experience, going deep inside myself. Hard, but really fruitful for me and my team.
Rafael Gutierrez
CEO
The Fearless Purpose program helped me think deeply and get to the point where the layers of thought were peeled away so I could genuinely uncover what my highest purpose and vision for the world are.
Ann Brown
CEO
Defining your purpose and vision for your life is both a relief and exciting. I now set forward with a defined plan that offers me clarity and a reason for my everyday being.
James Wanke
Senior Leader
The Fearless Purpose program was AWESOME!! It was very challenging in a good way. I really had to dig deep and spend lots of time reflecting. The program significantly and positively changed my life!
Mary Jo Kurinzi
Senior Director
There is power in knowing and being aware of your purpose statement each day. We can be so much more empowered in the workplace and in our personal lives with these statements.
Mandy Wagner
VP Customer Success Management
I learned a lot about myself. Knowing my purpose and vision helped make me a lot more focused in life, giving me a deeper meaning that I should be shouting loud and clear in life. It's quite empowering!
Amo Adams
Senior Technical Customer Success Manager
Meet WorldBlu
We're changing the future of leadership
WorldBlu is a global movement with a vision to transform leaders and organizations by empowering one billion people to live, lead, and work in freedom rather than fear.
FAQ
Have a question about the Fearless Purpose Program? We have answers!
Is the Fearless Purpose Program right for me?
If you're seeking to help yourself or your team unlock your full potential, clarify your life's purpose, and lead with unwavering authenticity, then the Fearless Purpose course is undoubtedly right for you and/or your team!
Designed for leaders eager to break free from uncertainty and embrace their true calling, this transformative program offers a comprehensive journey toward self-discovery and empowerment.
Whether you're a seasoned leader looking to reignite your passion or looking to reenergize your team the Fearless Purpose program provides the tools, insights, and support needed to propel you toward your goals.
With its unique blend of live coaching, practical exercises, and inspirational guidance, this program equips leaders with the skills to not only discover their purpose but also to lead with confidence and inspire others along the way.
If you're ready to embark on a journey of growth, fulfillment, and profound impact, then Fearless Purpose is the perfect fit for you!
What’s included in the Fearless Purpose Program?
When you join Fearless Purpose, you’re not just signing up for a program—you’re stepping into a complete transformational experience designed for leaders ready to define their life’s purpose and vision. Here’s everything you get:
1. The Full Program: 10 powerful modules (or “badges”) guiding you step-by-step to uncover your purpose, clarify your vision, and integrate it into every area of your life.
2. Weekly Group Coaching: Live sessions with our expert executive coaches to answer your questions, provide guidance, and keep you moving forward.
3. Exclusive Leadership Network: Connect with a global community of high-level executives who are also on the journey to purposeful leadership.
4. Invitation to the Lead With Freedom Summit: Get an exclusive in invitation to the annual Lead with Freedom Summit in beautiful Athens, Greece, event where you’ll learn, connect, and be inspired alongside other visionary leaders who have completed WorldBlu programs.
5. Global Credential: Become Fearless Purpose Certified—a mark of clarity, commitment, and leadership grounded in purpose.
> Optional One-on-One Executive Coaching: Get personalized guidance from top executive coaches to accelerate your breakthroughs and integrate your purpose into your life and business.
> Optional Mastermind Access: Join a small, group of CEOs and executive leaders in the program for deeper accountability, collaboration, and insight.
This is more than a program—it’s a complete leadership experience for leaders who want clarity, meaning, and impact in their life and work.
Is this about my business or about my life?
It’s about your life first—because everything else flows from that. When you’re clear about your purpose and vision, it changes how you lead, love, decide, and show up. This program helps you align your work, relationships, and future around what truly matters.
I’m already successful. Why do I need this?
Many high achievers reach a point where success stops feeling satisfying. You may have built something impressive—yet still feel restless, empty, or unsure what’s next. This program helps you turn achievement into meaning and momentum into fulfillment by finding your “why” – your clear and unique purpose and vision for your life.
How is this different from executive coaching or leadership programs I’ve already done?
Most programs focus on performance, skills, and strategies.The WorldBlu Fearless Purpose program focuses on identity and direction.
This is about understanding who you are at your core, what you’re here to contribute, and how to live that fully—at work, at home, and in your leadership. When you know this, everything else becomes clearer: what tosay yes to, what to say no to, and where to invest your time, energy and resources.
What’s the real impact? How will this change my life and leadership?
Clarity changes everything.
When you know your purpose and vision, you stop feelingscattered, reactive, and depleted. You gain focus, confidence, and emotionalresilience. Decisions become easier. Boundaries become stronger. Yourleadership becomes more grounded and authentic. You move from running onpressure and expectations to leading from meaning and conviction.
The result: more energy, better judgment, strongerpresence, and a deeper sense of meaning and fulfillment.
Is this going to be too ‘soft’ or abstract for CEOs or senior leader like me?
No. This is deep, practical, and transformative work.
We don’t deal in vague inspiration or feel-good slogans. Weguide you through a disciplined process to uncover, articulate, and live yourpurpose and vision in concrete ways. Senior leaders value this course becauseit gives them something rare: internal clarity in a world of constant externaldemands.
This is about building an unshakable inner foundation for long-term leadership and life.
What if I don’t think I even have a purpose or vision—or I’ve tried before and failed?
You’re not broken—and you’re not behind. Most leaders come in believing they “don’t have one” or that they’ve already tried and nothing worked. This program gives you a clear, step-by-step process that has helped leaders in over 100 countries uncover their purpose with confidence. With an average participant rating of 9.9 out of 10, you’re being guided by a proven path that works.
Will this help with burnout and feeling disconnected?
Yes. Many leaders are functioning, not flourishing. This program helps you reconnect with meaning, joy, and direction—so you’re no longer just surviving your life, but actually living it.
How will this affect my leadership and business?
When you know who you are and what you stand for, everything sharpens. You communicate more clearly. You hire better. You lead with confidence. You stop reacting and start building intentionally. Purpose creates stronger leaders—and stronger organizations.
What if I’m at a major transition point in my life or career?
That’s often when this work matters most. Whether you’re scaling, selling, pivoting, or questioning what’s next, purpose gives you stability, direction, and peace during uncertainty.
What kind of impact will this have on my personal life?
Participants report stronger relationships, clearer boundaries, deeper confidence, and renewed presence with the people they love.This program doesn’t just improve your work—it improves how you live.
I'm busy. How much time will the program take?
If you don’t take the time to discover your purpose now, life will eventually force you to—through burnout, frustration, or feeling stuck in a rut.
The cost of not knowing your purpose is wasted years, unfulfilling work, and missed opportunities.
The WorldBlu Fearless Purpose program is just 2–3 hours a week over 8 weeks—a small investment of time to unlock clarity, confidence, and direction for the rest of your life. You do have the time. The real question is—can you afford the regret of never knowing your true purpose?
How long is the Fearless Purpose Program?
The Fearless Purpose Program is designed to be completed in up to eight weeks, giving you plenty of time to move through the content at a pace that allows real integration and transformation.
While it’s possible to complete the program in just a week or two, we’ve built eight weeks into the schedule so you have the space to absorb, reflect, and embed what you’re learning into your life, your leadership, and your purpose.
If you need additional time, the program can be extended for another eight weeks for $997.
Please note, we do not offer free extensions for busy schedules—extensions are only considered in cases of personal emergencies.
Eight weeks is more than enough to experience the full depth of the program. Our goal is to give you the space to let these insights truly take root in your heart, mind, soul, and life.
What happens if I keep putting this off?
Most people don’t regret investing in themselves. They regret waiting. Waiting until they’re burned out. Waiting until they’re unhappy. Waiting until they feel lost. This program is an opportunity to choose yourself and your purpose before life forces you to.
What is the format of the program?
The Fearless Purpose program offers a dynamic blended learning experience.
Dive into self-paced, on-demand coursework online, and gain exclusive access to optional live weekly group coaching sessions led by Traci Fenton, the award-winning leadership expert behind WorldBlu and the Fearless Purpose program and other top WorldBlu executive coaches.
When does the program start?
The program starts on the first of each month. You select the date you want to start the program, and you'll have 8 weeks to complete the program.
When is the registration deadline?
Sign up anytime and select which date you want to begin the program, which begins on the 1st of each month. There is no registration deadline.
How much does the program cost?
The Fearless Purpose Program is valued at $10,000, but we offer it to participants for $997.
Why the difference? Because our goal is simple: we want everyone in the world to know their purpose and live a life aligned with their deepest vision.
This program is designed to help top leaders like you discover your why, clarify your vision, and integrate it into every part of your life—something that can transform your leadership, your business, and your life in ways nothing else can.
We believe that knowing your purpose is priceless, and we’ve priced the program so that it’s accessible to leaders who are ready to step fully into their life’s calling.
Tell me more about the Group Coaching included in the program.
Group coaching gives you the space to accelerate your breakthroughs, get clarity, and learn from other executives navigating the same journey—all while receiving guidance from top-level coaches.
Every week we hold a one-hour audio-only session. You can share your questions, discuss challenges, or celebrate breakthroughs, and receive real-time guidance from Traci Fenton, WorldBlu's CEO, and other WorldBlu Partner executive coaches.
You’ll also benefit from peer-to-peer learning—hearing how other leaders are processing the same work often sparks insights you wouldn’t get on your own.
These calls are designed to help you move through the program faster, gain momentum, and stay deeply connected to your purpose journey, without ever needing to be on camera.
Tell me more about the Lead with Freedom Summit.
When you’re in the Fearless Purpose Program—or as an alumni—you’ll be invited to the Lead With Freedom Summit, a private, invitation-only gathering in Athens, Greece, the birthplace of freedom and democracy.
This isn’t just a conference—it’s a transformational community experience. You’ll connect with other WorldBlu certified companies, leadership program graduates, and fellow alumni in a space designed for deep connection, inspiration, and mutual support. Many leaders say this is where they finally find their "tribe"—people who truly understand their journey and share their commitment to leading with freedom over fear.
At the Summit, you’ll uncover proven strategies to scale your business, build high-performing teams, and elevate your leadership impact—all while embracing freedom-centered, democratic leadership at the core of everything you do.
We’d be honored to have you join us for this extraordinary, life-changing experience!
I want individual one-on-one coaching. How does that work?
We offer personalized executive coaching to help you go even deeper. Accelerate your purpose-driven journey with individual coaching sessions led by seasoned WorldBlu master coaches.
When you complete your registration, you’ll have the option to indicate if you’re interested in one-on-one coaching.
If you select “yes,” one of our team members will reach out to schedule a call. During that conversation, we’ll review our coaching packages and match you with the executive coach best suited to your goals and leadership style.
This is your chance to receive tailored guidance, accountability, and support as you clarify your purpose, define your vision, and translate it into every part of your life—both personally and professionally.
Tell me more about the optional Masterminds.
The Fearless Purpose Mastermind is an optional, high-impact experience where leaders come together to share breakthroughs, explore challenges, and grow together.
In each monthly mastermind, small breakout groups of 3–5 peers create a confidential space to give and receive support, celebrate progress, and discover new insights about themselves and their journey.
These virtual masterminds build deep, lasting connections—relationships that often continue at the Lead With Freedom Summit, turning peers into lifelong friends.
When you register, you can indicate your interest, and we’ll reach out with details on how to join.
What happens if I don't finish the program in 8 weeks?
What if life gets in the way? Fear not!
There are 10 modules or "badges" that you work through for the program. You will need to complete all 10 badges within the 8 weeks to formally complete the program and earn your certification.
If you need more time, you can renew access to the program for an additional 8 weeks for $997.
What happens once the program is over?
Congratulations—you're now a Fearless Mindset program alumni!
Alumni have access to special in-person summits and workshops with members of the WorldBlu leadership community.
You may also want to continue your leadership development in our Fearless Worth, Fearless Mindset, or Freedom-Centered Leader Executive Programs.
What’s the guarantee?
The Fearless Purpose™ Program comes with a 14-day 100% money-back guarantee.
If you decide the program isn’t the right fit, simply let us know in writing within the first two weeks, and we’ll promptly refund your investment—no questions, no hassle.
What is WorldBlu?
WorldBlu was founded in 1997 and is an award-winning global leadership and culture training company, committed to teaching Freedom at Work to clients worldwide, representing over $30 billion in annual revenue in 100+ countries.
Traci Fenton, Founder and CEO of WorldBlu and her team have helped hundreds of top companies and leaders around the world shift from hierarchical leadership and organizational structures to lead with more freedom-centered, democratic leadership and organizational design at well-respected brands such as WD-40, DaVita, HCL Technologies, Mindvalley, Pandora, Hulu, Zappos, GE Aviation, Groupo Elektra, and more in over 100 countries worldwide. WorldBlu has a vision of seeing one billion people working in freedom-centered organizations worldwide.
Research shows that WorldBlu’s Freedom at Work® leadership strategy is proven to deliver on average 700% greater revenue growth compared to S&P 500 companies over three years.
WorldBlu's founder, Traci Fenton has been recognized as a “Thinkers50 Radar” award winner, the “Oscars” of management, where she was called “a game changer in transforming the culture of organizations.” She was also named a “World-Changing Woman in Conscious Business” by SOCAP and recognized in Inc. magazine as one of the “Top 50 Leadership Innovators,” along with other world-class leaders such as Dan Pink, Brene Brown, and Marshall Goldsmith. She is also recognized as a Marshall Goldsmith “Top 100 Coach” and received the Game-Changer award for “Outstanding Results in Sharing the World.”
Traci has addressed audiences around the world, sharing her message of leading with freedom over fear with individuals from over 100 countries at wide-ranging organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, TEDx, the US Naval Academy as well as appearing at hundreds of other venues and on podcasts, TV, and radio shows.
WorldBlu has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, The Christian Science Monitor, The New York Times, Inc. Magazine, BusinessWeek, Real Clear Markets, Leader to Leader, Inc. Magazine, BusinessWeek, US News & World Report, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books.
I'm interested in this program for our team, is that an option?
Interested in enrolling your team in a private Fearless Purpose program? Absolutely!
Reach out to us at hello@worldblu.com and we'll set up a time to discuss bringing the transformative Fearless Purpose program to your organization.
We also offer volume discounts on the program for your team.
We look forward to helping your team find their unique purpose so you can make sure you have the right people in the right "seats on the bus!"
I'd like to connect with someone about the program, how do I do that?
Great, we'd love to connect with you as well!
Please reach out to us at hello@worldblu.com.
We'd love to answer any of your questions!



